How do you show that USAA, a company known for its military background, is here to serve everyone in the community? By showing the whole community.
With director Jon Schwartz, we produced a series of ambitious TVC and OLV spots to elevate consumer brand expectations and exceed testing metrics.
The big takeaway: everyone can benefit from USAA, not just military.
Digital-friendly extensions to drive eyes…
Credits:
GCD: Tristan Epiritu
CD: Conal Love
ACD Copy: Mike Donahue
ACD Art: Shane Smith, Melanie Malone
Producer: Colby Smalzel
Director: Jon Schwartz