Moving into your first apartment is a huge milestone for college students. For their parents, it can be the beginning of a nightmare. Luckily, there’s IKEA to make living on your (their) own a lot less scary.
When IKEA wanted to get people back outside, we recruited a forest of extras to spread the message: reclaim your great outdoors with IKEA.
Social extensions inspired people to turn their personal space into a canvas that shows their personality…
…and fill their FRAKTA bags.
Credits:
CCO: Samira Ansari
ECD: Andrew Hunter
CD: Elinor Beltrone, Matthew Moyer
AD: Ashley Aviles
Production: Pim Leeuwenkamp