It was peak-Covid and anti-vaccine hysteria was highly contagious. So the perfect time to make a PSA. With Merck and Vaccinate Your Family, we enlisted American royalty (or as close as you can get) to remind families to “Don’t skip” a doctor’s visit.
Filmed just weeks into Covid, there were still no protocols for on-set action. Thankfully, Gabby Union and Dwayne Wade made remote-shooting still feel Hollywood.
Speaking of Hollywood, it’s nice to get your message in the press but late-night television is extra special.
It’s even more satisfying when you can get the client in the news too.
Social? We were all over it with content that elevated not just our message but the quality of work our clients were used to.
Credits:
CD: Pia Tamm
AD: Emilia Tongson
